01/03
Account structure from scratch
We tear down and rebuild the account around margin data, search intent and campaign goals — not legacy Smart Shopping leftovers.
We're a Malmö-based Google Ads agency building deep campaign structures for Search, Shopping and Performance Max. Focus on CAC, ROAS and actual profit — not vanity metrics.
We tear down and rebuild the account around margin data, search intent and campaign goals — not legacy Smart Shopping leftovers.
GA4, Enhanced Conversions and server-side tracking via GTM so Google bids on the right signals.
Bid adjustments, search term cleanup, asset testing and budget allocation every week — with transparent reporting.
Every engagement is structured around measurable lift, not retainer fluff.
We review account, attribution, feed and landing pages. You keep the report whether we work together or not.
Campaign architecture rebuilt around margin and search intent.
Bid logic, audience expansion and creative iteration on a weekly cadence.
Quarterly strategy reviews tying Google Ads into broader growth.
We charge a fixed monthly retainer based on account size and complexity — not a percentage of ad spend. It typically starts at 18,000 SEK/month for smaller e-commerce brands.
Forensic audit + restructure takes around 3–4 weeks. Most clients see measurable CAC reduction within 60–90 days.
No. We're in Malmö but work with clients across the Nordics. We're happy to do monthly in-person sessions in the region or weekly Zoom remotely.
Yes, but not blindly. We use PMax where it fits (existing customers, retargeting) and complement with standard Search campaigns for full control.
Nyquist — The Ground, Bredgatan 4, 211 30, Malmö, Sweden